THE 45-DAY EXPERIMENT
WITH AIMEE HAYES
CASE FILE // 001   ·   STARTS 14 AUGUST   ·   EVIDENCE NOT EXCUSES
CASE FILE // 001  +

Stop wondering
start collecting evidence.

45 days. Five non-negotiables. One question: what are you actually capable of when you finally stop half-arsing it for yourself?

SubjectYou
Duration45 Days
Starts14 August
StatusOpen for enrolment
Open the case file — $145 Or 3 weekly payments of $50. No judgement either way.
Aimee celebrating turning 45 on a mountain top, holding black 45 balloons
Exhibit A — Aimee, turning 45
The Feeling

Imagine 45 days
from right now.

The Hypothesis

You've done enough
wondering.

Wondering if you'll ever feel like yourself again.

Wondering if this is just... how it is now.

I thought that too — after a few attempts at shrinking my belly, and trying to feel back in "control" again. Not just in my body, but handling a lower capacity in my lifestyle, and grieving my own spark.

Let's find out instead what you can actually bring to life — instead of wondering.

For 45 days we raise the standard. We move. We fuel our bodies properly. We walk. We protect our energy. We follow through. Because most people never give it enough time to work. This is all about collecting your own evidence.

By day 45, you won't be wondering. You'll know.

Aimee at home next to her powerlifting medals
Who's Running This File

Not just a guru.
Actually done it.

I'm Aimee. Wild ADHD, a big family, a child with Autism, a Powerlifting Commonwealth Games gold medal, and a local studio gym that's seen hundreds of clients over the past few decades. 20 years in this industry — Diploma in Applied Fitness, qualified in women's nutrition, health and life coaching.

I've used every bit of it on myself. Most recently 17kg of perimenopausal weight nobody warned me was coming. This isn't theory — it's methods I live by.

// Warrior mama · retired athlete · gym owner · 20 years coaching

The Method

Five things. Zero debate.

01
Move

Movement is medicine. It changes your mood, brings out your inner baddie, and reminds you exactly who the hell you are.

02
Fuel

Food fixes more than you think — energy, cravings, hormones, mood. We stop making it harder than it needs to be.

03
Walk

For your head. Your stress. Your body. Your life. Non-negotiable, no exceptions.

04
Protect

Protect your energy like your life depends on it. Less people-pleasing. Less doomscrolling. Less giving your best to everyone but you.

05
Follow through

Not affirmations. Not another vision board. The thing that actually builds belief — keeping the promises you make to yourself.

What's In The File

You get to borrow
my brain for 45 days.

Weekly coaching, straight from me
A dead-simple nutrition framework + plan
Movement non-negotiables, no guesswork
Mindset toolkit + behaviour coaching
Weekly scorecards to keep you coming back, with a kick-ass prize
Top-tier accountability inside our private community
Optional in-person gym sessions + a live online training sesh
Bonus resources + experiment activities all 45 days
The Evidence

This isn't measured
by the scales alone.

  • Your body responds — when you actually fuel it properly.
  • Your energy climbs. Your inner strength follows.
  • Your clothes fit differently, and you feel GOOOOD.
  • The food noise settles down, and you feel in charge.
  • You stop overcomplicating everything — you start changing habits like you wanted to all along.
  • You become someone who follows through. Full stop.
Before and after photo showing Aimee's 17kg transformation

Exhibit A — 17kg down, same person, different standard.

If you're after proof it works: this is it. 45 years old, 17kg down, got my body back — and my spark back with it. Your case file will look different. That's the point.

The Money Or The Bag

You want it?
Prove it.

At the end of the 45 days, one participant gets the final call.

Option A
Take the cash
Option B
Take the mystery bag

To be eligible: show up, stay engaged, complete the experiment. Trust me — you'll want to earn this one.

Your case file
starts 14 August.

You don't need to have it figured out. You just need to start collecting the evidence.

Case Closed

The goal isn't the
weight loss. It's the proof.

Sure, you might lose weight. Drop body fat. Fit back into the jeans that haven't seen daylight in years. But this is about standards, identity, action — the flatter stomach is just the by-product.

Opens 14 Aug
The 45-Day Experiment
Choose your payment option below and lock in your spot.

Enrolment closes when the file does. Spots are limited on purpose.